Today, we’re launching Protu - a more intelligent way to build teams. One that helps you make better decisions, not just faster ones. It starts with conversation and ends in insight you can and candidates can actually use.
Most hiring systems were never built to understand people. Job descriptions rarely match the real work. Interviews are designed to eliminate, not learn. Talent gets reduced to keywords and credentials.
We’ve experienced the noise ourselves - as candidates trying to decode vague job specs, and as founders reading between the lines of polished CVs and rehearsed interviews. So we started over. Not by tweaking the old system - but by redesigning the foundation.
We wanted to rebuild it around people. So we asked:
• What if we stopped shaping people to fit roles - and shaped roles to fit people?
• What if interviews weren’t pressure tests, but insight conversations?
• What if teams were built to amplify difference - not flatten it?
Protu helps you define roles through guided conversation, explore candidates through real behavioural insight, and make hiring decisions based on how people actually work.
We designed Protu to reduce noise and bring clarity:
• You don’t write job specs → you build roles through structured conversation.
• You don’t filter for sameness → you make sense of difference.
• You don’t search for keywords → you explore real contribution styles.
• You’re backed by insight → not just instinct.
Candidates see their impact and influence before the interview even begins. And hiring decisions feel less like guessing, and more like building a team on purpose.
Visually, we’ve kept the product intentionally quiet. Minimal UI, dark backgrounds, clear data. Designed to frame insight - not add to the noise, especially when the decisions matter.
Protu evolves with every hire. You’re not just filling roles, you’re building intelligence unique to your company. Over time, it gets better at recognising what works in your culture, and why.
We’ve been working toward this for years. Today, we’re finally sharing it.
If you’re hiring or building a team, and this sounds like something you want to be a part of, Get in touch with us or explore our About us page to learn more.
More updates coming soon.