When someone’s read changes, the obvious question is the right one: what changed? Telling you only that something shifted isn’t an answer. Now Protu names it.
Names the pattern, not just the movement. When a profile updates, Protu now points to which behavioural pattern actually shifted. Not “this person’s read changed,” but the specific behavioural signal that moved and the direction it moved in.
Reason you can act on. A named change is one a manager can do something with. It turns a quiet recalibration into a clear, legible statement of what moved in the read and why, and what to watch for next.